by Shelli Jones | Apr 30, 2025 | AI Tools & Platforms, Business Growth
In the race for market dominance, business intelligence is no longer optional—it’s essential. Traditional approaches to gathering competitive insights often leave companies with fragmented data and delayed reactions to market shifts. Generative AI is changing this paradigm entirely. By processing vast amounts of structured and unstructured information simultaneously, these AI systems deliver real-time intelligence that transforms how businesses understand their competitive landscape. Imagine having an AI assistant that can analyze thousands of competitor websites, press releases, and social media in minutes, then deliver actionable insights about positioning changes, product launches, and market moves before your competition has time to react. This isn’t future technology—it’s available now, and companies that embrace it are already pulling ahead.
by Shelli Jones | Mar 3, 2025 | AI Tools & Platforms, Business Growth, Let's Get Real
How AI Automation Creates Time for Meaningful Work Does this sound familiar? Your team is drowning in repetitive tasks. Emails pile up faster than anyone can respond. Reports that should take an hour consume entire afternoons. Customer inquiries go unanswered for too...
by Shelli Jones | Jan 6, 2025 | Let's Get Real
When I first launched my independent marketing consultancy in the Bellingham and Mount Vernon area of Washington, I faced a common challenge: differentiation. The local market was already well-served by traditional marketing firms, and I knew I needed to carve out a...
by Shelli Jones | Jan 6, 2025 | AI Tools & Platforms, Digital Marketing
AI-Driven Marketing: How to Create Personalized Campaigns That Convert In today’s fast-paced digital world, generic marketing messages no longer make the cut. Customers expect personalized, relevant, and timely interactions from the brands they engage with....